Add a Youtube Video to a Review on Amazon
How To Make a Great (and Profitable) Product Review Video
And fundamental things to avoid
As the owner of a home automation YouTube channel and an Amazon Influencer, I've made a lot of production review videos — more than 800, to exist verbal. A practiced product review video tin exist extremely helpful to your audience as they determine whether to purchase something online. Information technology tin also generate a prissy profit for you — as I've shared before, I average about $53 per hour when I make review videos for my YouTube channel.
Making a slap-up product review video isn't difficult or time-consuming, but there are some important things to go along in mind, and important steps you tin accept every bit a creator to make your video as useful every bit possible for your audience. This is peculiarly important if you lot're making videos to market your ain production or brand and want to help your audition really understand why the product will help them. There's also a few key things to avoid in product review videos, many of which aren't obvious if you're new to the genre.
Here are my tips for making a great (and profitable) product review video, whether you're on YouTube, Instagram, Amazon Influencers, or any other creator platform, or even if yous're making production-centered videos for your own brand.
Become Physical
Anybody has had the feel of ordering something online and finding that information technology looked totally dissimilar when it arrived than it did on the website. Maybe you lot meant to purchase a little box of paper clips for your home office, and instead ended up with a giant instance of them which yous could never make it through even if you used paper clips every day for the rest of your life. Or peradventure you bought a bicycle for your toddler and found that it was really sized for their doll.
As a creator, your production review videos tin help your audience avoid these kinds of ecommerce surprises. A great review video should always show the production in activeness. To do this, get physical with the production you lot're reviewing; pick information technology up, agree information technology, apply it, and demonstrate it for your audition. Give them a sense of the production'south calibration, what it's made out of, how much it weighs, and whether it feels solid and well-built or shoddy and cheap. Evidence them how it sounds, or even in the case of cosmetics or food, how information technology smells and tastes.
Think of yourself as a physical stand-in for your viewer. If they're shopping online, they tin can't pick up the product they're considering and try it for themselves. Then yous have to do it for them, showing and describing the experience (both good and bad) in equally much detail as possible, so that your audience feels like they're there with you and are physically using the product themselves.
To help reach this, I e'er like to use the products I review in a real-globe environment, instead of isolating them on a desk or in a lightbox. If I'm reviewing a kids' basketball game hoop, I'll testify information technology in my backyard. If I'm talking about the all-time chicken feed, I'll demo it in my chicken coop (poop and all!) and permit my backyard chickens sample it on camera. I one time reviewed a survival food bar for use during natural disasters and ate one myself on screen in all its oily, nasty glory.
Physically show your audience how a production performs and what it's used for, and you'll deliver a ton of value every bit they consider whether to buy information technology.
Don't Regurgitate (Share Your Thoughts Instead)
A lot of new reviewers make the error of talking too much nigh a product'southward features in their review videos. Don't get me wrong — sometimes it's important to share a few primal features of the production you're reviewing or to highlight aspects that y'all experience are nigh of import.
In nigh cases, though, your audition is totally capable of reading the product'south Amazon folio or Googling it in order to larn near its basic specs. They've nearly certainly already done this by the time they're viewing your video. For that reason, talking at length about features isn't helpful. You're basically just regurgitating the product's spec sheet dorsum to your viewer. It's like the person who puts a ton of text on a Powerpoint slide and and so reads the slide verbatim during a presentation. Not fun or helpful.
Instead, focus your review videos on your own thoughts and impressions about the production. Are the company'southward claims about it accurate? Does the bombardment really last as long as the spec sheet claims? Is it really as durable as its manufacturer says it is? How is the company's customer support? What practise yous like (or hate) nigh the product's design? Is at that place an disregarded feature that yous call back is great? If yous're the production's creator, what was the journeying that atomic number 82 to creating it, and what problem did you hope it would solve?
Your thoughts are valuable considering they provide a existent-world reality check for the product's features, specifications, and advertisement claims. Any company can say that their product is the best. As a reviewer, yous're there to say whether or not they're right — or to provide compelling testify that your product is the all-time if you're on the make side.
If y'all're struggling to come up with things to say most a product, give yourself a framework to build on. Hither are some simple frameworks you tin use to brand a loftier-performing video if you lot observe yourself lost for words:
- The 3 Best Things About Production X
- This Feature of Product X Surprised Me
- Here'due south My Favorite Way to Use Product X
- Product Ten is Better Than Product Y Because ____________
- Ii Things I Wish I Knew Virtually Product Ten Earlier I Bought It
- Why Product 10 is the Best _______ On the Market Today
I discover that all these prompts accept yielded videos that my viewers beloved (and which earn well).
You can also follow a preset genre. Unboxing videos, product setup videos, and simple tutorials almost production features all exercise well and follow a consistent format. Don't overthink things. I of my best-performing recent videos is a tutorial about changing batteries on a Swiffer. It has 59,000 views.
You Don't Need to Exist On Camera (Usually)
Good news for the camera-shy: you don't need to be on camera in lodge to make a slap-up product review video. Or at the very least, yous don't need to exist identifiable on camera.
Some of my best production review videos bear witness only my hands. It's a manner called POV (Point of View), and it's bully considering you tin can shoot your videos yourself (concord the photographic camera in one manus and the production in the other), and don't have to reveal your identity unless you lot desire to.
Viewers love POV videos because they automatically imagine themselves in your place. Your hands become their hands, and they tin can picture themselves holding the product, interacting with it, etc., every bit they run across y'all doing these things in your video. There's not the lark of your face and body language to pull them abroad from the product.
The exception to this rule is cosmetics, dazzler products, fashion, and to some extent, food. If you want to show your viewers how to utilize a particular kind of makeup, you'll probably need to put information technology on yourself in club to give a useful demo. If you're in these genres, work on getting comfortable existence on photographic camera. If you're reviewing electronics, dwelling products, toys, and the similar, you can allow your easily do the talking.
Leave These Things Out
In making swell production review videos, what you leave out is merely as important as what you include.
Firstly, here's a surprising one, and ane that beginners oft get wrong (and I got incorrect for years myself). Unless you're making a video about a limited-time deal, you should never mention a product'due south toll in your videos. Why? Because prices change all the time. Yous want your videos to be "evergreen," generating income or driving sales of your own production for years. Goose egg dates a video faster than a price which has changed dramatically since the video was shot.
Besides, never reference interface elements or features of your platform in your videos. Ever seen a video where the presenters asked you to "Press this button to subscribe," gesturing to a button that no longer exists? Information technology'due south embarrassing and confusing to viewers. Also, you never know what platform y'all'll put your videos on in the time to come. Take it from me: editing references to "subscribe buttons" out of hundreds of videos and then y'all tin can publish them on a new platform that doesn't have subscriptions is no fun. Salvage yourself the hassle, and avoid these references in your videos, so you tin be as flexible as possible near where you share them.
You lot tin can e'er brand a "make clean" video with no platform-specific references and and so add on a platform-specific call-to-activeness clip at the stop before you publish the video. I now shoot my videos without platform references, and then add in a "delight subscribe" prune to select videos when I put them on YouTube.
Ane thing you should never leave out is disclosures. If your video contains affiliate links, a brand paid y'all to make the video, you're talking about your own product, or you lot got a free product to review, always disclose this. It's the right thing to do, and information technology'south the law.
Be You
Above all else, remember that your thoughts well-nigh a production thing. They're important, unique to you, and worthy of sharing.
Be you lot. Too many production review videos are made by professionals who employ the product for a mean solar day (or even just a few minutes at a trade show or press event), shoot a quick and cursory video, so move on. In many cases, the person reviewing a production has never actually used information technology.
The existence of all that depression-value content makes real production reviews that share the perspectives of an bodily person who has actually used a production (especially in their ain daily lives) incredibly helpful for your audience. One of my well-nigh popular videos shares my thoughts on my Leica Q camera. I waited 4 years to review it, and my viewers capeesh the long-term perspectives I can provide based on nearly half a decade of actual use. Likewise, passionate videos by a product's creator are engaging and helpful, besides.
If you're reviewing other brands' products, your videos are incredibly valuable not but to viewers, but for companies too. Videos from existent product users are a hot article for brands, in a world where people are increasingly skeptical of traditional ads. A unmarried video past an independent creator can drive tens of thousands of dollars in sales for a visitor.
Proceed that in mind if you lot're negotiating a sponsored content deal with a brand, or if your aqueduct grows and you find yourself feeling guilty that companies continue sending you free products, or that YouTube sends y'all hundreds in advertisement acquirement per month. It'due south easy to feel imposter syndrome if y'all're non a professional person sitting in some giant studio reviewing products for a major tech news outlet.
Simply you shouldn't. Your thoughts and impressions about a production matter. Your perspective as a real user matters. Your videos matter. Go out and make them.
Source: https://bettermarketing.pub/how-to-make-a-great-and-profitable-product-review-video-3288579bfbd0
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